Home Consciousness Genius Campaign Uses Pawesome Optical Illusions To Promote Pet Adoption

Genius Campaign Uses Pawesome Optical Illusions To Promote Pet Adoption

by Conscious Reminder

Photographer Amol Jadhav and art director Pranav Bhide joined forces in hopes to inspire as many people as possible to adopt animals from their local shelters. The talented duo started working on a quite uplifting project for World For All Animal Care And Adoptions in Mumbai encouraging locals, but also people worldwide, to open their homes for the shelter animals.

The campaign’s motto is: “There’s always room for more. Adopt.” The unique concept of this campaign was used to promote and advertise an upcoming adoption event, inspiring people to open their doors but also their hearts for a new powesome family member.

Behance.netWorld For All

Needless to say, the campaign was a huge success! This year’s event was far more successful than last year’s, noting 150% increase in people’s visits. Plus, 42 pets were adopted.

Behance.netWorld For All

The two talented artists created the most pawesome optical illusions ever using unique lighting and framing techniques to create this series of portraits that show two images in one.

They used two or more subjects, carefully positioning them in order to create a frame of a pet animal between them. Their idea become a reality when they shinned a bright backlight with a gentle fill light in the front.

Behance.netWorld For All

We hope this campaign will inspire at least a few of you to adopt your next best friend.

Let’s make this world a better place to live in for everyone, not just people!


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