The campaign’s motto is: “There’s always room for more. Adopt.” The unique concept of this campaign was used to promote and advertise an upcoming adoption event, inspiring people to open their doors but also their hearts for a new powesome family member.
Needless to say, the campaign was a huge success! This year’s event was far more successful than last year’s, noting 150% increase in people’s visits. Plus, 42 pets were adopted.
The two talented artists created the most pawesome optical illusions ever using unique lighting and framing techniques to create this series of portraits that show two images in one.
They used two or more subjects, carefully positioning them in order to create a frame of a pet animal between them. Their idea become a reality when they shinned a bright backlight with a gentle fill light in the front.
We hope this campaign will inspire at least a few of you to adopt your next best friend.
Let’s make this world a better place to live in for everyone, not just people!
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